Marketing Expert Launches Book to Help Travel Advisors Boost Revenue and Turn Turbulence into Sales Opportunities
WASHINGTON, June 3, 2025 /PRNewswire/ — Travel professionals are leaving thousands of dollars in profit on the table. Travel advisors, agencies, and consultants new to the industry are generally the most susceptible. This first-of-its-kind book finally delivers to travel professionals a comprehensive marketing playbook that helps build a sustainable travel business.
“Knowing how to book a trip isn’t enough in today’s competitive landscape. To succeed, travel advisors need a solid marketing plan, client retention skills, and an on-point business mindset,” said author Victoria Henley, MBA, CTA, VTA. “This book provides all three.”
If left unmanaged, a travel professional may never correctly define their unique value proposition as a business and create a compelling brand. This book shows travel professionals how to uncover powerful strategies for leveraging email, social media, and SEO to boost online visibility and reach a broader audience. It also outlines building long-term client relationships by exploring proven tactics for fostering loyalty and creating repeat business. The key to survival for a travel advisor, agency, or consultant is nurturing authentic and meaningful relationships beyond a one-time vacation to develop a lasting client base.
“This book is essential because too many travel advisors are eager and enthusiastic but do not understand the true importance of business planning and the power of marketing management. I am part of the industry. I experienced firsthand the struggles of growing a thriving business as an entrepreneur and new travel advisor with a host company,” said Henley.
Transform Your Travel Business: Unlock the Secrets to Explosive Growth and Sales with Marketing, Mindset, and Motivation is a powerful new resource for travel advisors, particularly those in their first five years, seeking to build profitable, resilient, and sustainable businesses. Whether you’re just starting your travel business or looking to revitalize an existing one, Transform Your Travel Business: Unlock the Secrets to Explosive Growth and Sales with Marketing, Mindset, and Motivation offers easy to implement actions covering the core components of sustaining a travel business.
Availability
Transform Your Travel Business: Unlock the Secrets to Explosive Growth and Sales with Marketing, Mindset, and Motivation is available in digital and print formats from Amazon and other major retailers.
ePUB ISBN # 9798998611414
Paperback ISBN # 9798998611407
ASIN: B0F4ZX8Y5M
https://shop.ingramspark.com/b/084?params=pt5aYSkJVin09UpmppuxD46Ac6EmcZDXpk5f5vg3jMH
About the Author
Victoria R. Henley is a seasoned marketing strategist with over 20 years of experience in marketing departments and product development teams at Fortune 500 companies, non-profits, and trade associations. With a passion for helping entrepreneurs thrive, she provides travel professionals with the tools, knowledge, and confidence they need to succeed.
Media Contact:
Victoria Henley, MBA, CTA, VTA
(240) 978-8772
https://www.jtravelservices.com/advisor
SOURCE Victoria Henley
